Felipe Renom is an experienced Ai chatbot developer from Uruguay. His mission is to help businesses with sales and customer satisfaction through tailored artificial intelligence solutions.
He reached out to me through LinkedIn, looking for backlinks to improve his site’s visibility.
But after taking a closer look at his website, I realized backlinks were just the tip of the iceberg.
His site had some serious technical and content issues that needed fixing first.
Client Overview
Name: Felipe Renom ( experienced AI chatbot developer )
Country: Uruguay
Website: feliperenom.com
Niche: Artificial Intelligence
Initial Audit Findings
When Felipe contacted me, he asked if I could help him build backlinks.
But as any good SEO knows, links alone won’t help if the foundation isn’t solid.
So I ran a full audit of his website and found several red flags:
❌ Technical SEO Issues
- The sitemap was not submitted to Google Search Console.
- The site had no clear structure (messy URLs, unorganized content).
- Slow loading pages and poor mobile usability.
❌ Google Penalty & Deindexing
- Felipe had previously purchased spammy backlinks
- As a result, Google penalized the site and removed it from the index (deindexed).
This meant that his site wasn’t even showing up in search results. No matter how many backlinks he added, the site wouldn’t rank unless this penalty was fixed.
❌ Poor Content Strategy
- His blog included random topics like self-improvement and motivation, which were not related to his AI consulting niche.
- There was no keyword targeting or content plan.
Articles were too general and didn’t reflect his expertise in AI tools.
How I Fixed His website?
I explained the situation to Felipe and told him that we needed to fix the technical and content issues first, before focusing on backlinks.
He agreed, and we started working together. Here’s what I did in one month:
✅ 1. Fixed Technical SEO
- Submitted a proper XML sitemap to Google.
- Created a clear site structure with logical URL paths.
- Improved page speed and mobile responsiveness.
- Added internal linking between relevant blog posts and service pages.
✅ 2. Removed Spammy Links
- Used Ubersuggest to identify toxic backlinks.
- Created a disavow file and submitted it to Google to tell them to ignore those links.
- This helped start the process of removing the penalty and getting his site back into the index.
✅ 3. Created a Content Strategy
Since Felipe is an AI Chatbot Developer, I helped him realign his content to match his niche which is Ai related content.
Here’s what we did:
- Conducted keyword research for AI tools, tutorials, comparisons, and guides.
- Suggested 10+ content ideas like:
- Gave him SEO optimized content outlines for each blog post, including title tags, meta descriptions, H1s, and keyword usage.
- Removed unrelated content (like motivational and self improvement posts).
Challenges
Felipe was motivated and understood the importance of SEO, but there were a few challenges:
- Time and Commitment: After one month of work, Felipe decided that he wasn’t ready to fully commit to growing the website yet. He wanted to pause the work and revisit it in the future.
- Previous Mistakes: The spammy backlinks had done real damage. While disavowing helped, it takes time for Google to lift penalties.
Results in One Month (Before Pausing)
Even though the project lasted only one month, we saw some early improvements:
| Metric | Before | After |
|---|---|---|
| Google Index Status | ❌ Deindexed | ✅ Reconsideration started |
| Sitemap | ❌ Missing | ✅ Submitted & crawled |
| Keyword Targeting | ❌ None | ✅ 10+ researched topics ready |
| Content Strategy | ❌ Off-topic | ✅Niche-focused plan in place |
| Website Structure | ❌ Disorganized | ✅ Cleaned and organized |
| Backlink Profile | ❌ Toxic | ✅ Disavowed spammy links |
While we didn’t get to see long-term results due to the project being paused, the foundation was finally in place.
Felipe’s site was ready to grow with proper SEO strategies.
What I Learned?
Every client is on a different journey. Felipe was still figuring out where he wanted to take his personal brand.
As an SEO consultant, I learned that educating clients is just as important as doing the work.
Felipe had great potential as an AI Chatbot Expert, but without a clear content strategy and a healthy website, he wasn’t able to reach his audience.
Helping him fix those issues showed me how many people are still unaware of the importance of technical SEO and good content planning.
Final Thoughts
Even though the project was short term, it was a valuable experience.
I’m proud of the work we did in just one month, and I believe Felipe has everything he needs to succeed when he’s ready to restart.
If you’re an expert like Felipe, but struggling to get visibility online, it might not be your knowledge that’s the problem—it could be your website.
A good SEO strategy isn’t just about backlinks. It’s about building a solid foundation, writing helpful content, and making sure Google knows your site deserves to be seen.
