Decor by Amanda is a home décor focused Shopify store with an existing organic presence and steady traffic. The brand already attracts visitors through search, which means the foundation is there. However, during a performance audit, it became clear that…
Heart of Haute is a women-focused fashion brand known for vintage-inspired pin-up, rockabilly, and retro clothing. The brand has been around since the mid-2000s and clearly has a strong identity and loyal audience. However, when I audited the website from…
Gild the Lily is a fashion and accessories boutique with a strong story and a loyal customer base. Their brand feels warm, personal, and community driven but their website performance wasn’t matching that experience. When I ran an initial speed…
